These are a few of my Favorite Things
Dana Krissoff’s Portfolio
Jared Dial:
Director of National Parks Experiences, National Parks Conservation Association
Working with Dana has been one of my favorite creative collaborations of my career. Since 2022, Dana and I have partnered on a wide range of design materials for NPCA’s travel program, from our annual Travel Catalogue to trip-specific brochures and digital and print ads. Her design work consistently elevates the experience we offer our travelers, bringing clarity, cohesion, and visual storytelling that matches the depth and integrity of NPCA’s in-park experiences and our mission. Our 2024 Travel Catalogue, which earned a 2023 Graphic Design USA Award, is just one example of her exceptional talent. Dana brings curiosity, precision, and heart to everything she creates, and always finds a way to translate bulky messaging into clean, compelling, and accessible design. She’s not just a gifted designer, she’s a true creative partner who has made our program that much more successful.
Dana is an exceptional design leader and mentor. As my direct manager at the International Spy Museum, she led the design transition to the new expanded location including a refreshed visual brand identity as well as signage, collateral, and sub-brands. Dana has been instrumental to my development as both a designer and a collaborator—while consistently managing a wide array of projects, she always maintained strong relationships with cross-functional partners and advocated for my growth. I was a recent graduate and a junior graphic designer when we worked together, and she encouraged me to take the lead on exciting design projects for the new museum location such as the digital signage system, physical tickets, and branding for the grand opening event. I feel truly lucky to have worked with Dana on such impactful projects, and I wouldn't be the designer I am today without her guidance.